Upcoming
Sunchang KOREA Tteokbokki Festa
- Food
- Activities
55 Jangnyu-ro, Sunchang-eup, Sunchang-gun, Jeonbuk Special Self-Governing Province
Festival dates
D-7Sat, Nov 21, 2026 – Sun, Nov 22, 2026
2 days · Upcoming
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Things to do
- Hours
- 10:00 ~ 17:00
- Venue
- Sunchang Fermentation Theme Park and Traditional Gochujang Folk Village area
- Program
- 1. Main Programs 1) Eat! (Gourmet and Food Programs) - Tteokbokki Lab: A gourmet program to discover the flavors and charms of various types of tteokbokki. - Village Competition: A program where villages from the Sunchang region participate to showcase their unique tteokbokki. - Tteokbokki Popularity Vote: A program where visitors taste different tteokbokki and select their favorites. 2) Play! (Visitor Participation Programs) - Find the Tteokbokki King (AR): An interactive game enjoyed by exploring the festival grounds using Augmented Reality (AR). - Street Tteokbokki Sketching: A street art contest where participants freely draw pictures with tteokbokki as the theme. - Burn the Tteokbokki: A unique hands-on experience program for visitors. 3) Play! (Regional Linkage Programs) - Gochujang Folk Village Tour: A tourism program to experience fermented food culture while touring the Sunchang Traditional Gochujang Folk Village. - Master Tteokbokki Sauce Making: An experience program to make a special tteokbokki sauce based on Sunchang's traditional fermented food culture. 4) Take a Break! (Stay-type Tourism Programs) - A Night in Sunchang: A stay-type tourism program to enjoy Sunchang's nature and leisure through backpacking. 2. Ancillary Programs 1) Performance and Culture & Arts Programs - Fermented Food Microorganism Character Puppet Show: A puppet show featuring Sunchang's fermented food microorganism characters. - Tteokbokki Flash Mob Dance: A unique flash mob performance themed around tteokbokki. - Nanta Tteokbokki Local Performance: An exciting Nanta performance featuring local residents. - Bubble & Magic Show: A bubble show and magic performance that everyone, regardless of age or gender, can enjoy. 2) University-Local Co-prosperity Programs - University Tteokbokki Contest: A competition where university students participate to showcase creative tteokbokki dishes. - University Flash Mob Contest: A competition featuring dynamic performances by university students. - Sunchang Tteokbokki Goods Business Group (Sunchang-dong Stationery Store): Operation of distinctive goods themed around tteokbokki and Sunchang. - Tteokbokki Pop-up Store (Sunchang-dong Tteokbokki): University Operation of Linked Tteokbokki Pop-up Stores - Festival Academy: Educational programs related to university-linked festival planning and operation 3) Other Facilities - Tteokbokki Photo Zone: A photo zone themed around tteokbokki where visitors can create special memories - Culture & Arts Experience Booth: An experience space to directly engage with various cultural and artistic content - Lucky Tteokbokki: An on-site participation program featuring a time-guessing game using a stopwatch 3. Other Food Items, etc. 1) Eup/Myeon Tteokbokki Zone (11 Booths) - A food area showcasing tteokbokki that captures the unique characteristics of each local town and village using Sunchang traditional gochujang - Experience the special taste of tteokbokki found only in Sunchang, the home of gochujang 2) University Tteokbokki Zone (3 Booths) - University-linked tteokbokki booths featuring participation from Jeonju University, Honam University, and others - Sales of tteokbokki incorporating the creative ideas and individuality of university students 3) National Alley Tteokbokki Zone (11 Booths) - From across the country A food space where unique alley tteokbokki restaurants gather in one place - Experience the distinct flavors and charms of regional tteokbokki all in one location 4) Tteokbokki Friends Zone (10 booths) - Selling various street food items such as fried foods and sundae that pair perfectly with tteokbokki - Providing an abundance of food options to enjoy alongside tteokbokki 5) Flea Market and Sales of Local Agricultural & Specialty Products - Operating a flea market where you can find local agricultural and specialty products as well as various other goods - Selling agricultural and specialty products and meal kits featuring the unique characteristics of Sunchang
- Admission
- Free admission (some programs are paid)
- Contact
- 063-653-1827
- Website
- Visit
- Source
- Korea Tourism Organization
A regional specialized festival themed around Tteokbokki, an iconic symbol of K-FOOD, is being held in Sunchang, the home of fermentation. Centered on unique Tteokbokki recipes utilizing the region's traditional sauces, this festival achieves a fusion of gastronomy and tourism by combining diverse content such as exhibitions, tastings, hands-on experiences, and photo zones. By blending Sunchang's unique fermentation culture with the mass appeal of K-FOOD, the festival offers a variety of activities that everyone, regardless of age, can enjoy. It is composed of content designed to satisfy all five senses, appealing to families as well as the MZ generation. Beyond the joy of taste, this representative food festival provides special moments worth sharing through photo zones and experiential activities, while also contributing to the revitalization of the local economy.